Promoting Arts/Products from Region : The New Susing's Guitar
Promoting Arts/Products from Region : The New Susing's Guitar Cebuanos are known for their impeccable love for music which is something that is rooted deep in the island's history. They're also known around the world for their high-end guitars. The guitar making industry has been thriving on the island for decades and plays an important role in Cebu's economy. Guitars, or "gitaras" as their known locally, were first introduced to the island during the Spanish Era, with their name derived from the Spanish word "kitara". Spanish friars brought their "kitaras" with them to the Philippines. As time passed by, their stringed instruments wore out. Sending them to Mexico, their country of origin, for repairs seemed to be impractical. So, they thought of another option; they asked locals from Lapu-Lapu to repair and replicate their instruments. Savvy locals then saw this as a good opportunity to start a business and thus, started one of the oldest